William Smith operates at the intersection of emerging technology and strategic execution. As Director of AI Strategy at WSC Advisory, he works with companies navigating the shift toward AI-driven operations — from architecture design to production deployment. His advisory work spans fractional CTO engagements, voice AI systems, and enterprise cloud strategy.
Before founding WSC, Will served as Senior AI Solutions Strategist at Microsoft, where he helped organizations modernize through cloud infrastructure and intelligent automation. He currently serves as CTO-in-Residence at 1871 and mHUB, two of Chicago's premier technology incubators, mentoring the next generation of founders building at the edge of what's possible.
Beyond consulting, Will built the Genesys AI Community — an elite collective of AI practitioners and technologists — and maintains an active presence through WSC Tech on YouTube, where he explores the forces shaping innovation. The Future of Tech is his synthesis of years spent studying, building with, and advising on the technologies that will define the next chapter of human progress.